WEBVTT 1 00:00:04.880 --> 00:00:09.560 We are a Norwegian manufacturer of steel storage solutions. 2 00:00:09.720 --> 00:00:12.720 Our roots go back more than a hundred years. 3 00:00:13.200 --> 00:00:17.200 Historically, our products have been defined by high functionality 4 00:00:17.200 --> 00:00:21.920 and solid quality, often placed in technical rooms, locker rooms and basements. 5 00:00:23.200 --> 00:00:27.200 We wanted to explore whether we could design and produce 6 00:00:27.200 --> 00:00:31.240 furniture that could take a central role in a space. 7 00:00:32.280 --> 00:00:36.280 I already knew Eskoleia and their deep expertise in 8 00:00:36.280 --> 00:00:39.720 the production of steel furniture, which I find very exciting. 9 00:00:40.080 --> 00:00:43.500 From early on I wanted to develop something 10 00:00:43.500 --> 00:00:47.800 with a very distinctive profile, drawing more on a domestic 11 00:00:47.800 --> 00:00:51.840 aesthetic and sculptural qualities, 12 00:00:51.840 --> 00:00:54.840 even though it would be placed in office environments. 13 00:00:54.840 --> 00:01:00.600 We work with thin sheet metal – steel and aluminium – which can be a bit rickety. 14 00:01:00.720 --> 00:01:04.720 So the challenge was to construct it 15 00:01:04.720 --> 00:01:07.880 in a way that gives a strong sense of quality. 16 00:01:08.200 --> 00:01:10.840 How you place the bends and how 17 00:01:10.840 --> 00:01:12.200 the joints are made 18 00:01:12.200 --> 00:01:15.480 increases strength and stiffness, 17 00:01:15.480 --> 00:01:17.480 and therefore the perceived quality of the product. 18 00:01:17.840 --> 00:01:21.400 Our product development team has its office here at the factory, 19 00:01:21.400 --> 00:01:23.200 and this is where the magic happens. 19 00:01:23.280 --> 00:01:27.280 Because we are so close to production, 20 00:01:27.280 --> 00:01:30.800 we can fine‑tune every step of the process. 21 00:01:30.800 --> 00:01:33.800 That is a key reason why we achieve the quality we do. 22 00:01:36.280 --> 00:01:38.680 I turned up the volume of the expression. 23 00:01:38.680 --> 00:01:42.680 The forms are quite bold in character, 24 00:01:42.680 --> 00:01:48.040 and this is further emphasised through colour choices and surface treatment, 25 00:01:48.040 --> 00:01:49.900 to introduce a new tone for Eskoleia. 26 00:01:51.000 --> 00:01:56.640 Eskoleia also has an important social mission: to help people enter working life. 27 00:01:56.680 --> 00:02:01.080 The factory is in many ways a learning environment. 28 00:02:01.160 --> 00:02:04.040 Many of the people who work here have completed their trade 29 00:02:04.040 --> 00:02:05.480 certificate and education 30 00:02:05.560 --> 00:02:09.200 through the factory itself. 31 00:02:09.720 --> 00:02:13.720 There is also a philosophy within product development. 32 00:02:13.720 --> 00:02:17.880 Products can be fantastic for the end user, 33 00:02:17.880 --> 00:02:20.880 but they must also work well 34 00:02:20.880 --> 00:02:22.880 for the people who make them. 33 00:02:24.560 --> 00:02:27.920 When you combine deep production expertise 34 00:02:27.920 --> 00:02:29.640 with strong new products 35 00:02:29.840 --> 00:02:32.480 and collaborate with external designers, 36 00:02:32.480 --> 00:02:37.720 you create enormous opportunities. 37 00:02:38.760 --> 00:02:42.760 We had ambitious goals from the start, 38 00:02:42.760 --> 00:02:46.320 but receiving attention across the Nordics 39 00:02:46.320 --> 00:02:48.120 and internationally 40 00:02:48.280 --> 00:02:52.280 was more than we could have imagined. 41 00:02:52.280 --> 00:02:56.000 I hope the Unit collection will mark 42 00:02:56.000 --> 00:02:58.000 the beginning of a new chapter 43 00:02:58.000 --> 00:03:00.000 for Eskoleia.